This bbc needs you

Added: Mikiala Talkington - Date: 15.03.2022 05:57 - Views: 49753 - Clicks: 9617

Their research revealed that content created to address specific user needs outperforms conventionally produced stories. Heck no: according to the research, the audience comes first - and it turns out they respond better to other user needs.

At smartocto, we know how important it is to connect your content with your brand and your audience. That's why we're embarking on a new project, that combines the user needs model with our predictive analysis. The goal is to create even smarter notifications for newsrooms everywhere, deed to help editors identify the best way to tell their stories - and which user need might aid them in that endeavour.

This bbc needs you

For this Triple N project - News Need Notifications - we've teamed up with award-winning digital transformation leader Dmitry Shishkin, who was one of the first advocates of the user needs approach at the BBC. He oversaw the adoption of the model across the BBC World Service and later applied a similar strategy to content commissioning at Culture Trip. What should a news story look like in order to be deemed relevant by its readers?

Are audiences happy with journalists publishing breaking news story after breaking news story?

This bbc needs you

Well, at smartocto we certainly don't think so. Take editorial analytics. The first digital analytics solutions simply told you what had happened on your website. Then they added real-time: to let you know what IS happening on your website. Logic dictates that the next step is predicting what will happen, which is why we developed our Story Value Engine. I want to find out how data science, machine learning algorithms, and historical data can help journalists look towards the future.

There are much more effective - and frankly more fun - ways to tell the news than simply stating the facts and giving updates on current events. During his time working with the BBC, Dmitry and his team of digital development specialists made it their mission to help newsrooms around the world tell the news in a more engaging and relevant way. Audiences weren't connecting with traditional journalistic output, so they needed a new editorial approach - one that put those audiences front and centre. The problem, as Dmitry says, was obvious: "Journalists need to stop writing to impress other journalists and start writing for regular people, and try to serve them.

For a more in-depth explanation of these user needs with examples this video of Dmitry Shishkin speaking at the Google News Initiative Forum is a good introduction. The combination of the two should create a powerful solution to enable newsrooms to connect with their audiences better - and for longer.

Discover how a user needs project with our notifications changed the workflows, output and engagement of 3 newsrooms. These cookies are necessary for the correct functioning of the website. You cannot turn these off. These non-anonymous cookies allow us to measure your usage of our website and implement the right features and optimizations. These cookies allow our advertising partners to tailor their advertisements to you, based on your preferences and online behavior. These cookies can be placed by social media providers, like Facebook or Twitter, to build a profile and track you across different websites.

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This bbc needs you

More information Change preferences Refuse cookies. Want to know more about the research, who's involved and the expected outcome? A toolkit to help optimise your output What should a news story look like in order to be deemed relevant by its readers? The BBC's user needs model There are much more effective - and frankly more fun - ways to tell the news than simply stating the facts and giving updates on current events. Functional cookies.

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