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in. Introduction: InI wrote an article about How to sell sex toys on social mediaasking whether it even possible to do so and if so how. It turned out to be a topic many people wanted to read about, indeed its one of the most read articles both on my medium profile and on my website. At CES in and ly, the industry has been basically shunned despite some huge leaps forward in tech. After all, they can show sexual health-related — maybe they can figure this out…. But also I think there is a bigger question here of how you can afford to attract an audience into buying your product.
Can stifling and expensive advertising rules be overcome? Can you sell sex toys online without breaking the bank or the rules? Social Media companies are squeamish to say the least about advertising around sex. In fact, pretty much anything related to pleasure or enhancement, and of course porn.
But for now, can you get around the block in other ways? There was no visual of their product and, probably most importantly, the link went to their youtubenot their website. These appeared on Facebook and Instagram. This tactic, in essence, is again about diverting traffic away from a direct promotion to a secondary location PR. However, this is likely to contain some direct marketing and links to the product or website as well as some real product information. This tactic is basically influencer marketing on social media.
However, again, rather than drive users to your website it focuses on brand awareness and discovery. The reality is that social media is changing, I am seeing more adult adverts for sexual health and wellbeing than ever before — almost daily.
I do think there are some real battles ahead, but there are ways around social media advertising and promoting products. It turns out that you can advertise the blue pill and you can talk about it getting you hard! Check out this ad! So is it all fair in love and social media advertising? Well…you let me know, have you had success advertising your products? It seems like the goal posts are moving currently, and not all advertising is equal.
What this means, in reality, is this:. The rules. Google has often been asked to comment or clarify on this but just points to the policy. Bing is a little more interesting in its rules. First you have to be registered as mentioned above. Secondly, they have caveats on their categorisations. Huge inventory. Free shipping on the latest toys. I highly suggest reading through the rules in detail and ensuring you always meet them.
Affiliate marketing or referral marketing is one of the biggest forms of marketing in the adult industry. There are a ton of sex toy and adult industry stores offering schemes, one such large brand is LELO. The more a blogger or influencer makes the more they are likely to invest in promoting your products or company. They obviously have to follow the same rules as your company on social media but they can post a review or a video talking about your product and promote that.
Think of them as your brand ambassadors to work with. There are two ways to buy media online, through networks or direct-to-source webmasters as it were. Ultimately, the right solution for you depends on what you want to achieve and how much time and money you have, amongst other variables in the mix.
But there are a few things to consider before we dive into this a little more. Think of these as your one-stop shop for buying media online they have a fairly large inventory of websites on which to advertise and often it will be the type of websites you want. It's important that you check and double-check — sometimes they will over-promise on this and only have one or two in your niche.
Think of an Ad Network as your planner, buyer, and optimiser. Ad Networks are great but they are only as good as the people behind the campaign, both you and them. Direct to source is a little tougher but can be just as rewarding, if not more so. DTS is simply where you arrange your own direct with, for example, a forum or blog owner.
This could be specific to a single blog or across the whole site. Such can run for a fixed period of weeks or for a of clicks, the same way an Ad Network can — it's usually time-based. These tend to be a much more cost-effective way of brand building and sometimes gaining traffic as website owners are often willing to strike better deals for space than Ad Networks.
Also, you may be able to strike a deal for an ad takeover, or something unique such as your ad in an which may not be possible via the ad network. In the time it can take you to set up a handful DTS campaigns, you can have many websites live via an Ad Network — this said, Ad Networks are more expensive by their nature due to this.
That's the big stuff out of the way, but what else can you do to market your adult-related goods online?
Here are a few ideas to help you promote your products. We mentioned in the social media section about how Fine from Dame was using Facebook promotions to link to articles she was interviewed in. Just try to ensure you get a link to your site or you get lots of brand mentions.
Post it on your blog, on Medium, on other people's blogs and forums. Share content where your audience is and where you want them to go your site. Share links to your awesome content in a friendly way on social media organic and ensure you reply to any comments. Keep your social media updated with the latest news and pics both from your own company and the industry. Keep talking to your followers and interacting, be friendly and community minded, be fun and engaging. This is one of a few industries where advance warning of offers works a treat.
Whereas constant sale s are kind of a turnoff. Within your main site have a microsite which specialises in a new product, awesome selling product, or something that has a huge of hits that you want to sell hard on. These sites often gain traction because people talk about them on social media with friends. PLSRx does this really well by not selling it on their website but through Amazon itself. All the key content is on their own website but you can only buy through Amazon who ship the product. Using Google Keyword Plannercheck that your product description and other s are targetting the correct keywords and phrases for your audience.
Also, do this on Google Trends. It also makes your site easier to index and rank. You can read about product structured data here. M y guide for local SEO. This will help get people into your real-life store, whether you have 1 or I so often see on e-commerce sites, products are ed and after a year sales are sinking but they have thousands in stock. As a website owner, I love data. You should too. Data is everyone's friend and ensures we make the right choices. It can help you make a choice about improving a de or making a change in the or whether to remove a whole product line.
Data is king online. Marketing in the adult industry is not impossible. Indeed, with a few caveats and workarounds you can actually meet your audience on their own turf and engage them. We live in a world where sex is a taboo subject, despite the fact that sex is part of daily life and how we came to be.
The question for social media has to be when will the rules change and what will they change to? Will they follow search engines rules, will they be more restrictive, or will they stay the same? I can perhaps see time restrictions in place across adverts following watershed hoursI can certainly see platforms having more qualifications for age limits no longer a tick box exercise but real age verification requirements and without which you can't access certain things including this kind of ad and perhaps betting too, and I can also see within PPC the visual opening up, but to a restrictive set of websites initially.
Things will change but it will take time, maybe years. Some rights reserved. A publication by and for marketers. We publish marketing inspiration, case studies, career advice, tutorials, industry news, and more. Get started. Open in app. in Get started. Get started Open in app. A complete guide to reaching a target group that can be hard to reach. Driving Sex Toy Sales With Affiliate Marketing Affiliate marketing or referral marketing is one of the biggest forms of marketing in the adult industry.
Buying Online Media for Sex Toys There are two ways to buy media online, through networks or direct-to-source webmasters as it were. Who is your audience? Give some real consideration to this before you even look to buy online media space. What is the demographic you want to reach? How wealthy are they? Do they look at the web at certain times of day? Is your current website traffic converting? If you want to spend on brand awareness great but no amount of that will increase your conversion rate.
Ad Networks Think of these as your one-stop shop for buying media online they have a fairly large inventory of websites on which to advertise and often it will be the type of websites you want.Sex online chat s Pierre bing
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