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But as support for marijuana legalization grows, the festivities are becoming more mainstream and commercialized. As a result, marijuana businesses are looking to leverage the holiday to find more ways to sell and market their products. And that tells us a lot about how cannabis is changing in America as marijuana is legalized.
up to receive our newsletter each Friday. Why April 20? Steven Hager, a former editor of the marijuana-focused news outlet High Timestold the New York Times that the holiday came out of a ritual started by a group of high school students in the s. As Hager explained, a group of Californian teenagers ritualistically smoked marijuana every day at pm.
The ritual spread, and soon became code for smoking marijuana.
Another theory is that there are active chemicals in marijuana, hence an obvious connection between the drug and the. Lovecraft and Kenneth Sterling. Some people just want to get high and have fun. Others see the day as a moment to push for legalization, or celebrate legalization now that more states have adopted it and it has popular opinion behind it.
In recent years, marijuana legalization activists have tried to bring a more formal aspect to the celebration, framing it as a moment to push their political agenda. Businesses are also trying to take advantage of the holiday. And our company is going to let everyone know about it. The event has steadily grown over the years, featuring big concerts from notable musicians like Snoop Dogg, Soja, and 2 Chainz, as well as a wide collection of marijuana businesses as sponsors. The Cannabis Cup is only one of many events, which also include comedy shows like Cheech and Chongmarijuana-friendly speed dating, and trade shows for glass pipes and bongs, offering businesses and celebrities various opportunities to push their products and brands.
To many legalizers, this is a of their success. But to some drug policy experts and legalizers, this is a cause for alarm. The big concern is that a big marijuana industry will, like the tobacco and alcohol industries, irresponsibly market its drug to kids or users who already consume the drug excessively — with little care for public health and safety over the desire for profits.
To this end, many drug policy experts see alcohol as a warning, not something to be admired and followed for other drugs.
For decades, big alcohol has successfully lobbied lawmakers to block tax increases and regulations on alcohol, all while marketing its product as fun and sexy in television programs, such as the Super Bowl, that are viewed by millions of Americans, including children.
Meanwhile, alcohol is linked to 88, deaths each year in the US. All of that could prove bad for public health. Now, the situation almost certainly will not be as bad as alcohol, since alcohol is simply more dangerous than marijuana. Marijuana has never been definitively linked to any serious ailments — not deadly overdoses or lung disease.
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